Top 9 Startup Marketing Dos And Don’ts in South Africa
As you know, marketing a startup is different from marketing a small business. Most startups fail, and up to 90% of startups will fail again. It’s a brutal game, and the problem with marketing in startups is that many founders want to treat it like a standard business. It’s not. Here are some quick startup […]
Startups Versus Small Businesses – What’s The Difference?
When I first started my planning my productivity app startup, I thought I was doing everything correctly. From my years of learning about small businesses, I remembered I should: research my competitors, see if there is a market for my product, as well as everything else that would eventually become my business plan. The only […]
Startup Versus Small Business Marketing – What’s The Difference?
A startup moves completely differently to a small business. Your target audience can change from one week to the next. Even your product idea can pivot, and you’ll have to be ready when that happens. There can be changes made to a small business. So then, how do startup and small business marketing differ? For […]
When Is It A Good Time To Start Marketing A Startup?
When it comes to marketing in startups, it often feels like a bit of a crapshoot. When it comes down to it, there’s no startup with no marketing. We’ve often found ourselves setting up a brand’s identity and social media profiles as soon as the startup idea pops into our heads. The thing is, no […]