WEC Projects focuses on water and wastewater treatment plants, which required some focused B2B marketing to maximise their lead generation goals.
WEC Projects initially contacted us to assist with their total digital marketing strategy. This also included a revamp of their website. Our objectives here were to:
- Rebuild their website, focusing on qualifiable lead generation
- Update the content on the website to help boost SEO
- Build a structured content marketing plan
- Increase awareness in the engineering industry for WEC Projects
Very small digital budget. The challenge of communicating to an audience to build awareness without being able to mention the product name. No former digital presence to consumer or the Doctors. Communication with Doctors through social media.
We built a website that included structured templates. Due to new pages being added to the site each month, we had to make sure that the new content wouldn’t break the overall design and functionality of the website.
As WEC Project received most of their clients from the B2B space, we decided to focus heavily on creating case study content. Case studies generally perform better for B2B, as it helps potential clients understand what they are capable of achieving.
This creates something we like to call thought leadership. Thought leadership is a B2B-oriented communication method that goes beyond traditional institutional or advertising communication.
Social Media – LinkedIn was the primary goal of social media advertising
Google Ads – We also used Google ads to drive traffic to specific pages on the website, it is still the biggest means of traffic to the site
AWARENESS – Over 250 000 impressions in the last 16 months to the website
LEAD GENERATION – Over 800 qualifiable leads in the last 16 months